Our story

The Beginning of the Novotel Brand

The Novotel brand story began in 1967 when the first Novotel hotel opened in Lille, France. Created to offer modern, comfortable accommodation for business and leisure travellers, the brand introduced a fresh approach to hospitality. Spacious rooms, quality service, and practical facilities quickly became the foundation of the Novotel experience.

Growing Around the World

As travel evolved, Novotel continued to grow. Today, the brand welcomes millions of guests across dozens of countries. Each hotel combines contemporary design with thoughtful amenities that support work, relaxation, and meaningful connections. While every destination has its own character, the commitment to guest comfort remains the same.

Innovation for Modern Travellers

Innovation has always been part of the Novotel identity. The brand has adapted to changing travel habits by introducing flexible workspaces, family-friendly services, digital solutions, and sustainable practices. These improvements help create a seamless experience for modern travellers while respecting local communities and the environment.

The Core Values of Novotel

At the heart of the Novotel brand story are values that guide every hotel around the world. Hospitality comes first. Every guest should feel welcome from the moment they arrive. Comfort is equally important. Rooms and shared spaces are designed to help guests rest, work, and recharge with ease.

Novotel also believes in balance. The brand creates spaces where business and leisure naturally come together. Guests can enjoy productive meetings, quality dining, wellness facilities, and memorable moments with family or friends, all within the same welcoming environment.

A Commitment to Sustainability

Sustainability is another important part of the Novotel journey. The brand works to reduce its environmental impact through responsible operations, resource efficiency, and initiatives that support a more sustainable future for travel.

Looking Ahead

More than five decades after opening its first hotel, Novotel continues to welcome guests with the same vision that inspired its beginnings. By combining innovation, quality, and genuine hospitality, the brand creates places where people can stay, connect, and make the most of every journey.